Gender balance is a business imperative

January 19, 2016

“Gender balance isn’t a battle between men and women. It’s a battle between progressives and the rest.”

Gender equality can and should be an issue that unites all genders, rather than driving them apart. Men must be directly accountable for positive change, rather than simply ‘sponsoring’ women’s initiatives.

Avivah Wittenberg-Cox makes the case for reframing gender balance as a business imperative. Read the full article at Harvard Business Review.

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